FRANNA HIGHLIGHTS MENTAL HEALTH AWARENESS WITH BEYOND BLUE MAC 25
FRANNA HIGHLIGHTS MENTAL HEALTH AWARENESS WITH BEYOND BLUE MAC 25
Franna teams across Australia recently came together with colleagues from Genie and Terex Jaques for a special nationwide BBQ fundraiser in support of Beyond Blue and the crucial mental-health services they provide. The Brisbane event was particularly significant, aligning with the unveiling of Membrey’s Transport & Crane Hire’s 2000th MAC 25 crane, finished in a striking Beyond Blue blue livery.
The MAC 25 was purchased by Membrey’s in memory of Rowan, son of Craig Membrey, whose life ended in suicide in 2011. The crane’s Beyond Blue livery includes a QR code linking directly to a fundraiser page, creating a visible and meaningful tribute while raising awareness and support for mental health.
The crane itself is a powerful symbol: a heavy-duty, pick-and-carry model featuring an 18-metre four-section boom, a three-metre jib and Franna’s Dynamic LMI system for enhanced safety and real-time load monitoring. But at the upcoming CICA Conference in Brisbane, it will stand for something even more important – a reminder to pause, reflect and check in with the people around us.
During the fundraiser, Beyond Blue Ambassador Bobby Fitzsimmons delivered an impactful presentation, sharing his lived experience and emphasising connection, resilience and practical mental-wellbeing strategies. His message resonated deeply with all who attended.
This initiative is about far more than one crane. It is about sparking conversations, reducing stigma, and showing genuine care within the lifting and construction community. The Beyond Blue MAC 25 is expected to become a strong conversation-starter – encouraging support, awareness and openness wherever it goes.
A meaningful day, a powerful message, and a community united for an important cause.
This article was originally published on vertikal.net and Franna’s social media platforms,
Image: Facebook.com/FrannaCranes1
